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Take Recruiting and List Management to the Next Level!

Take Recruiting and List Management to the Next Level!

AFL Recruitment and List Management courses, guided by Carlton's Head of Football, Brad Lloyd.

Presenting two courses perfect for Sports Departments, Coaches and Directors who want to make professional development a priority.

Join us for two exciting courses led by Brad Lloyd, offering invaluable insights into AFL Recruiting and List Management.
These courses are designed to elevate your knowledge and skills in the field.

AFL Recruiting Course:
  • Dates: November 2 and 9, 2023
  • Time: 9 am to 12 Noon (Melbourne Time)

AFL List Management Course:
  • Dates: November 23 and 30, 2023
  • Time: 9 am to 12 Noon (Melbourne Time)

Course Highlights:
  • Expert Guidance: Learn from , a respected figure in AFL, with extensive experience and insights in recruiting and list management.
  • Comprehensive Curriculum: These courses cover a wide range of topics, providing a deep understanding of the intricacies of recruiting and list management in AFL.
  • Interactive Learning: Engage in live sessions that encourage questions, discussions, and practical application of knowledge.
  • Applicability: While tailored to the AFL context, the skills and knowledge gained in these courses are transferable to other sports and industries.
  • Testimonials: Past participants have found these courses incredibly beneficial, often exceeding their expectations.
  • Flexible Learning: Can’t attend live? No problem, sessions are recorded and available on the online portal.

Expand your expertise and make a significant impact on AFL Recruiting and List Management.


Presented by

Brad鈥檚 AFL journey began as a player with the Hawthorn Football Club, spanning from 1997 to 1999. Following his tenure in the AFL, he served as the captain of VFL club Williamstown between 2002 and 2006, leading them to a remarkable premiership victory in 2003; the Seagulls first in 13 years and 13th in VFA/VFL history.

In 2001, Brad made a pivotal transition from the field, excelling as an AFL player agent, skilfully managing playing contracts and marketing for ESP management and their AFL-playing clients.

A new chapter in AFL club land presented itself in 2008 when Brad joined the Fremantle. Initially, he took on the role of National Recruiting Manager, overseeing the club鈥檚 National, Pre-season, and Rookie drafts. Before the close of the 2008 season, Brad ascended to the position of General Manager of List Management. In this role, he had oversight of player contracts, retention, and acquisitions, while also guiding the club鈥檚 national recruiting efforts and drafting processes. Brad鈥檚 time as List Manager led to developing a list that made successive finals campaigns; including drafting future Brownlow Medallist Nate Fyfe.

Today, Brad holds the role of General Manager of Football at the Carlton Football Club, where his extensive experience and strategic insights continue to shape the future of the game.

Brad鈥檚 wealth of experience stands as a testament to his unwavering passion for the sport. Both on and off the field, he has become a highly regarded authority in the world of AFL.


To register and find more information,
The Centre for Athlete and Sports Education is a program of AFL 欧美AV Pty Ltd.